Mass Communication

General Resources

Mass Communication Resources

Where to Look? Browse these Call Numbers

  • HE 7601 to HE 8700.9 – Telecommunication industry.
    • HE 8689 to HE 8700.9 – Radio and television broadcasting.
  • HF 5801 to HF 6182 – Advertising.
  • P 87 to P 96 – Communication. Mass media.
  • PN 1990 to PN 1992.92 – Broadcasting.
    • PN 1991 to PN 1991.9 – Radio broadcasts.
    • PN 1992 to PN 1992.92 – Television broadcasts.

Selected Books in the Library

  • Can’t Buy My Love: How Advertising Changes the Way We Think and Feel.
    Call number: HF 5823 K363 2000
  • Fighting for Air: the battle to Control America’s Media.
    Call number: HE 8689.9 .K625 2008
  • It’s Show Time! Media, Politics, and Popular Culture.
    Call number: P 94.65 .U6 I88 2000
  • Mass Media: Opposing Viewpoints.
    Call number: P 92 .U5 M276 2005
  • Opportunities in Broadcasting Careers, Revised Edition.
    Call number: HE 8689.6 .E43 2005
  • Webster’s New World Dictionary of Media and Communications, Revised Edition.
    Call number: P 87.5 .W45 1996

Selected Journals, Magazines, & Newspapers

  • Adbusters
  • Newsweek
  • Time
  • U. S. News & World Report
The eBook Collection from EBSCOhost is our largest provider of e-books (electronic copies of printed books in PDF format), available 24 hours a day, 7 days a week. eBook Collection has an easy-to-use search interface. You will be prompted to login with your Library User ID or Alt. ID, and your PIN to access these e-books from off-campus.

Visit our eBook Collections for links to eBook Collection from EBSCOhost and other e-book collections.

  • CyberCollege: Offers access to free resources in mass communication studies, including the Cybertext, Elements of Mass Communication, and other resources.
  • Terra Media, This UK site offers extensive information on mass media, including timelines, images, etc., in an international context.

Resources outside of RPCC Library are beyond our control. We strive to ensure that our links function and that the resources we recommend are reliable and valid sources. Please contact us at if you experience any problems accessing our resources or find any dead links. Please mention the link title and the RPCC Library Services webpage where it was found.